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Advanced SEO Training Course

Advanced SEO Training Schedule

SEO Training Course Synopsis

At the SEO Advanced Skills Workshop, you will learn advanced SEO skills that will add to your Essentials skillset. After you pass the final exam, you'll receive certification showing that you've completed all the modules and understand the concepts.

Prerequisites for this SEO Training Course

SEO Basic Essentials class, or the knowledge the class delivers.

What You Will Learn in This SEO Training Course

  • Focus: Advanced Keyword Forensics and Moving Forward in the Search Landscape
  • Exploring Behaviors of Your Ideal Target Audience
  • Working with Database Generated Sites
  • Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources
  • Webmaster Tools and Sitemaps
  • Competitive Intelligence and Multivariate Analysis
  • The Power of Article Writing
  • Tips for the Professional Search Engine Optimizer

SEO Training Course Length and Time

This class is 2 days long. Class time is 9:00 a.m.- 4:00 p.m. Breaks are scheduled throughout the day and lunch is typically scheduled 12-1. Students provide their own lunch.

SEO Essentials Course - Enrollment

Please see our Enrollment Page (http://www.ledet.com/enroll) for our enrollment form.

Locations for this SEO Essentials Training Course

We have training centers in Atlanta, Houston, Chicago, Denver, San Diego and Washington DC. We also offer classes at a network of rental facilities. We offer private onsite training and instructor-led, live online training. If coming to a rental facility, please double-check the location of your class with our office to make sure you get to the right location.

Goals for this SEO Essentials Training Course

Sterling Ledet and Associates realizes the importance of education and we take pride in being able to offer you classes that are more custom fit to your needs. Call us at (877) 819-2665 if you have any special questions or e-mail us at sales@ledet.com.

Lesson 1 - Focus: Advanced Keyword Forensics and Moving Forward in the Search Landscape

  • Review of Evaluation Forms and Answer Questions
  • Advanced Keyword Forensics
  • Exploring Behaviors of Your Ideal Target Audience
  • Keyword Forensics Exercise
  • Writing Effective Sales Copy
  • Personalization of Search
  • Going Local! (New)
  • 2:45-3:45 p.m.: VSEO
  • 3:45-4:45 p.m.: Site Reviews

Lesson 2 - Focus: Understanding how the Engines Index Data and Continuing to Increase Visibility and Traffic

  • Review of Evaluation Forms and Answer Questions
  • Natural Language Processing (NPL)
  • Working with Database Generated Sites
  • Social Media
  • Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources
  • Within Just 48 Hours
  • Sponsored Search Online Advertising Advanced (New)
  • Google Analytics
  • Webmaster Tools and Sitemaps
  • Site Reviews

Lesson 3 - Focus: Technical Analysis of Your Site

  • Review of Evaluation Forms and Answer Questions
  • Competitive Intelligence and Multivariate Analysis
  • Web Analytics
  • The Power of Article Writing
  • Site Technical Issues
  • Tips for the Professional Search Engine Optimizer
  • Sponsored Search Online Advertising Advanced (New)

Disclaimer

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.

Upcoming Classes

Call to schedule