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Salesforce Pardot marketing automation Training Course

Pardot marketing automation Training Schedule

Prerequisites for this Pardot marketing automation Training Course

Knowledge of your operating system and basic computer navigation is required for all classes.

Pardot marketing automation Training Course Synopsis

In this course you will learn general overview of inbound/content marketing and marketing automation. Then, we’ll go through the Pardot tool and how to use each feature.

What you will Learn in Pardot marketing automation Training Course

What is content/Inbound marketing? What is Marketing Automation? Where does Pardot fit in? Lead Qualification CRM Integration Prospect Management Reporting How to create premium assets Designing workflows for each asset Calls-to-Action Landing pages Social media best practices Blogging best practices

Pardot marketing automation Training Course Length and Time

This class is 2 days long. Class time is 9:00 a.m.- 4:00 p.m. Breaks are scheduled throughout the day and lunch is typically scheduled 12-1. Students provide their own lunch.

Enrollment in Pardot marketing automation Training Course

Please see our Enrollment Page ( for our enrollment form. Please contact our Client Care Department at (877) 819-2665 for additional savings on our bootcamp classes or other specials.

Pardot marketing automation Training Course Locations

We have training centers in Atlanta, Chicago, Denver, San Diego and Washington DC. We also offer classes at a network of rental facilities. We offer private onsite training and instructor-led, live online training. If coming to a rental facility, please double-check the location of your class with our office to make sure you get to the right location.

Goals for Pardot marketing automation Training Course

Sterling Ledet and Associates realizes the importance of education and we take pride in being able to offer you classes that are more custom fit to your needs. Call us at (877) 819-2665 if you have any special questions or e-mail us at

Lesson 1 - What is content/Inbound Marketing

  • Basic principles

Lesson 2 - What is Marketing Automation?

  • Brief history
  • Place in the market
  • (Conceptual) overview of how to use it for IM

Lesson 3 - Where does Pardot fit in?

  • Prospects 101
  • Email mgmt.
  • Forms/Form Handlers
  • iLandings pages
  • Conversions/Submissions

Lesson 4 - Lead Qualification

  • 2-way qualification
  • Lead scoring (Implicit)
  • Lead grading (Explicit)
  • Drip Campaigns
  • Setting up workflows
  • Completion actions/marketing assets
  • How to hand off to sales

Lesson 5 - CRM Integration

  • How and why

Lesson 6 - Prospect Management

  • Automation Rules vs. Completion actions
  • Automation Rules vs. Segmentation rules
  • Automation tools and Asset creation

Lesson 7 - Third-party connectors

  • Third-party connectors

Lesson 8 - Best practices

  • Compliance
  • Lead nurturing
  • Automated lead scoring and grading

Lesson 9 - Reporting

  • Email reporting
  • Advanced email analytics
  • Content reporting
  • Ind. Prospects lifecycle reporting
  • Prospect lifestyle reporting
  • Social stats
  • Webinar stats
  • Events (through Eventbrite)

Lesson 10 - Strategy

  • Why do I need one?
  • How to create a content/inbound strategy?
  • Website
  • Blog
  • Email-> Permission-based mktg
  • Social

Lesson 11 - How to create premium assets

  • Webinars, info graphs, e-books, whitepapers

Lesson 12 - Designing workflows for each asset

  • Email drips
  • Social distribution
  • Blogging

Lesson 13 - Calls-to-Action

  • Design, copy and placement

Lesson 14 - Landing pages

  • Copy + design + SEO
  • Importance of video for conversion optimization
  • Forms and form handlers
  • Assigning grade/scores to LPs
  • Auto responders
  • Instant notifications to sales

Lesson 15 - Using social and blogs to drive conversion

  • Using social and blogs to drive conversion

Lesson 16 - Social media best practices

  • FB, TW, LI, YT, Ect.
  • Content curation Vs. Original post
  • 10-4-1 rule (Jab, jab, right hook)
  • C-T-As
  • Engagement-What is it?

Lesson 17 - Social Analytics

  • Social Analytics

Lesson 18 - Blogging best practices

  • Frequency
  • Length
  • Content
  • Qual vs. quant.


Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.

Upcoming Classes


Thu. Mar 28, 2019

Online $995

Thu. May 23, 2019

Online $995

Thu. Jul 25, 2019

Online $995

Thu. Sep 26, 2019

Online $995

Mon. Dec 02, 2019

Online $995

Thu. Jan 23, 2020

Online $995