Get Schedule and Pricing Other Social Media training courses
2692

Social Media Marketing with Facebook and Twitter Training Course

Social Media Marketing with Facebook and Twitter Training Schedule

Social Media Marketing with Facebook and Twitter Training Course Synopsis

Learn dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of the social marketing with third-party add-ons.

Prerequisites for this Social Media Marketing with Facebook and Twitter Training Course

Basic social media website familiarity.

What You Will Learn in this Social Media Marketing with Facebook and Twitter Training Course

  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs

Social Media Marketing with Facebook and Twitter Training Course Length and Time

This class is 1 days long. Class time is 9:00 a.m.- 4:00 p.m. Breaks are scheduled throughout the day and lunch is typically scheduled 12-1. Students provide their own lunch.

Enrollment in Social Media Marketing with Facebook and Twitter Training Course

Please see our Enrollment Page (http://www.ledet.com/enroll) for our enrollment form.

Social Media Marketing with Facebook and Twitter Training Course Locations

We have training centers in Atlanta, Chicago, Denver, San Diego and Washington DC. We also offer classes at a network of rental facilities. We offer private onsite training and instructor-led, live online training. If coming to a rental facility, please double-check the location of your class with our office to make sure you get to the right location.

Goals for Social Media Marketing with Facebook and Twitter Training Course

Sterling Ledet and Associates realizes the importance of education and we take pride in being able to offer you classes that are more custom fit to your needs. Call us at (877) 819-2665 if you have any special questions or e-mail us at sales@ledet.com.

Lesson 1 - The Big Picture

  • Understanding online marketing
  • Comparing Twitter and Facebook
  • Preparing for online marketing

Lesson 2 - Twitter Basics

  • Setting up your business account
  • Creating and applying custom backgrounds
  • Tweeting and following
  • Following Twitter's terms of service

Lesson 3 - Facebook Overview

  • Setting up your personal profile
  • Understanding the News Feed
  • Controlling access to your posts
  • Customizing privacy settings
  • Following Facebook's terms of service

Lesson 4 - Tweeting for Business

  • Crafting follow-worthy Tweets
  • Attracting followers
  • Following the right people
  • Responding to mentions
  • Tracking keywords in the Twitter stream
  • Using hashtags
  • Getting Retweeted
  • Adding your Twitter feed to your blog or web site
  • Integrating a "Tweet This" feature into your online marketing
  • Measuring your impact

Lesson 5 - Facebook Pages for Business

  • Touring Facebook Page timeline features and controls
  • Creating a new Facebook Page
  • Creating a profile picture
  • Designing a cover image
  • Creating a combined cover-and-profile image
  • Using the admin panel
  • Editing important Page settings
  • Adding and featuring Page admins
  • Customizing the apps bar
  • Posting to your Page strategically (for EdgeRank)
  • Pinning, highlighting, and adding milestone posts to the timeline
  • Managing spam by hiding and unhiding user posts
  • Using the Notes app for longer posts
  • Using Facebook as your Page
  • Adding favorite Pages to your timeline
  • Building an audience for your Page
  • Adding a Facebook Page feed to your web site
  • Analyzing traffic with Facebook Insights

Lesson 6 - Extending Social Media Marketing

  • Reducing your workload with social media management programs
  • Enhancing your Page with Facebook apps
  • Creating your own iframe app to customize your Page
  • Using a third-party iframe app
  • Adding a Like button to your content outside of Facebook
  • Advertising on Facebook with Facebook Ads
  • Advertising on Twitter with sponsored Tweets

Disclaimer

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.

Upcoming Classes

Call to schedule