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Google Analytics 101
Google Analytics 101 Course Description
This 1-day crash course Participants learn how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Google Analytics 101 Course Benefits
- Creating a Tag Manager Account
- Advanced segments and filters
- Virtual page views and event tracking
- Virtual pageviews.
- Event tracking
- Custom variables
- Ecommerce tracking
Suggested Prerequisites
This class is appropriate for novice to intermediate level users of Google Analytics. We also recommend that you have a Google Analytics account before starting the class.
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