The Picture Postcard Workflow Panel
Dan Margulis is internationally regarded as the leading authority on color correction. He is the author of Professional Photoshop, which, since its first edition in 1994, has become the unofficial bible of the prepress and printing industry. His groundbreaking book Photoshop LAB Color changed the face of professional retouching.
Formerly a professional prepress manager with over 20 years experience heading electronics departments at high-end trade shops, he offered small-group, hands-on color correction classes in the U.S., Canada, and Europe, in four different languages. Now semi-retired, he continues to speak and teach occasionally.
In September 2001, Dan was one of the first three persons named to the Photoshop Hall of Fame of the National Association of Photoshop Professionals.
In 2007, he introduced a radical approach to color correction called the Picture Postcard Workflow (PPW). Instead of the traditional method of using one set of curves to adjust both color on contrast, the PPW has three main steps: one to eliminate color problems, a second to add contrast, and a third to incorporate pleasing color.
The original idea of the workflow was speed. There was need for a method of reaching high-quality results in five minutes or less. It was understood that there would have to be certain compromises in achieving this, as traditional professional color correction spends much more time on an image.
As it turned out, the PPW generally exceeded the quality of traditional methods. Something that's both faster and better attracts attention. The workflow has therefore been widely adopted by professionals. In March 2013, Dan published his first new book in several years, Modern Photoshop Color Workflow, describing the PPW (and the panel you're about to be invited to download) in great detal.
Since 2007, the PPW basics have remained the same but there have been constant changes in specific implementations. Many steps were reduced to actions, some easy, some complex. We have always shared these without cost. However, because these actions were constantly changing, distribution was difficult. We originally made each one available separately, updated as necessary it being up to the downloader to know what the current version is.
In September 2011, we released a major boost to productivity: a fully scripted panel that accesses all the actions and commands used in the workflow in a logical order. Each action can be played with a single click. The panel includes extensive documentation in PDF format for each of the many actions, as well as an overview of the entire PPW. Also, even though some of these actions involve fifty or more steps and would therefore completely fill the image history buffer, they have all been scripted to be considered a single history state, so that they can be cancelled with a Command-Z.
The panel enables curves adjustment layers that use the traditional Photoshop curves dialog and not the one introduced in Photoshop CS4. It also allows addition of a composite (mer ged) layer at any time without losing the original layers underneath.
In March, 2012, version 2.0 was released, with 2.1 coming out that May. Version 3.0 was unvelied in March, 2013, concurrently with the publication of Modern Photoshop Color Workflow. The new version updates certain actions for better quality and also makes several new options for preferences available. Particularly important changes are found in the Bigger Hammer, MMM and Sharpening actions. All documentation has been updated to reflect the changes as of March 2013.
The download includes an installer that loads the entire action set, full documentation, and the PPW panel. We believe that the actions work in any language version of Photoshop from CS1 on. The panel, however, requires a specific version of Photoshop. It cannot be used with a version earlier than CS5 (although you can still download the actions and the documentation separately). In release 2, there were separate installers for CS5 and CS6. In release 3, the installer is universal, as it detects your version of Photoshop and installs the proper panel for it.
THE PICTURE POSTCARD WORKFLOW PANEL
Concept by Dan Margulis. Scripting by Giuliana Abbiati. Documentation by Giuliana Abbiati, Alessandro Bernardi, Dan Margulis, and Marco Olivotto.
Revised March 18, 2013 (version 3)
Click here to download universal installer for Macintosh (requires Photoshop CS5 and up)*
Click here to download universal installer for Windows (requires Photoshop CS5 and up)*
FOR USERS OF PHOTOSHOP CS4 AND EARLIER
Photoshop CS4 and earlier versions are not compatible with the panel. However, the base actions can still be used, although not with all the panel's functionality.
The action set for version 3.0 can be downloaded here and, when unzipped, loaded into Photoshop's Actions palette.
The PDF documentation for all the actions in the version 3.0 set is available here.
NOTE: If you have Photoshop CS5 or later and have downloaded the panel, you don't need any of this, as it is installed automatically.
Other Resources and Links
- Books by Dan Margulis
- Descriptions of all Dan's books, with several miscellaneous articles.
- The Makeready Archive
- Dan's magazine column Makeready played a unique role in the development of Photoshop technique. It ran from 1993 to 2006—77 installments. This archive lists and describes all the columns, with many links with commentary from Dan.
- Applied Color Theory list archives
- A collection of some of the best threads from Dan's Applied Color Theory list
- An Italian-language site
- An Italian site that has translations of many of Dan's articles and information on his appearances in Italy.
- A Russian-language site
- A Russian site that has translations of many of Dan's articles and information on his appearances in Russia.
- The LAB Schematic
- A useful downloadable desktop graphic, prepared by Les De Moss, that illustrates the structure of LAB.
- Information about Dan's classes at Sterling Ledet & Associates
* While web links into this page are welcome, please don't copy the content to your own website or link directly to the files here. That way when files get moved around or updated on our site, your links won't break and our log files won't fill up with errors. Thanks.