Upcoming Classes
WordPress 202 – WordPress Search Engine Optimization
WordPress Course Description
WordPress provides users with amazingly powerful Search Engine Optimization(SEO) tools! This 1-day instructor-led training will help Participants make the most of those wonderful tools. This course is geared toward WordPress users who would like to excercise greater control over the fate of their website(s), covering what the Participant needs to know about built-in wordpress capabilities, third-part plugins, well-integrated web resources, and much more!
New to SEO? Already do it for a living? Either way, this course will help you drive the traffic you want – and the value you need!
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WordPress Course Benefits
Whether it is managing a large-scale site, or a personal blog, this course will help Participants integrate SEO into all they do!
- Improve SEO even if you’re running a free WordPress.com blog!
- Build a complete Search Engine Optimization (SEO) strategy, and a content plan that aligns with it
- Choose the best WordPress SEO tools and plugins for your needs
- Uncover quick, powerful ways to improve your site
- Identify and research keywords far more effectively
- Reflect SEO in Architecture via site mapping and marketing funnels
- Sensibly manage the inevitable tradeoffs of optimization
- Leverage content themes and key-word driven techniques
- Optimize the “blog-meet-website” and “multiple blogs + sites” deployments
- Strengthen your rankings by intelligently using social media
- Optimize your sites for smartphones and tablets
- Measure performance via free analytics, including mobile analytics
- integrate organic SEO with paid advertising
- Avoid today’s worst SEO Blunders
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