Advanced SEO

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Search Engine Optimization Course Description

In this 2-day Search engine optimization (SEO) Advanced Skills Workshop, Participants will learn advanced SEO skills that will enhance the Essentials skillset. SEO is the process of and methods used to increase the visibility of a website or a webpage in order to improve traffic. After passing the final exam, Participants will receive certification showing that Participants have completed all the modules and understand the concepts of Advanced SEO Skills.

Search Engine Optimization Course Benefits

Focus: Advanced Keyword Forensics and Moving Forward in the Search Landscape
Exploring Behaviors of Students Ideal Target Audience
Working with Database Generated Sites
Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources
Webmaster Tools and Sitemaps
Competitive Intelligence and Multivariate Analysis
The Power of Article Writing
Tips for the Professional Search Engine Optimizer

Suggested Prerequisites

SEO Basic Essentials class SEO Essentials – Introduction to Search Engine Optimization or the knowledge the class delivers.

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Course Outline

Review of Evaluation Forms and Answer Questions
Advanced Keyword Forensics and Moving Forward in the Search Landscape
Exploring Behaviors of Students Ideal Target Audience
Natural Language Processing (NPL)
Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources
Sponsored Search Online Advertising Advanced

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.