Google Adwords 501 – Google Adwords and Analytics Bootcamp

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Google Adwords Course Description

This Bootcamp is a combination of our Google Adwords and Google Analytics classes. This is a bundle of two 2-day classes offered in consecutive weeks with a break between the two classes.

Google Adwords Course Benefits

Run online marketing campaigns in Google AdWords
Navigate through Google AdWords user interface
Set up accounts, Ad campaigns, and Ad groups in Google AdWords
Build targeted keyword lists
Track Ad performance within Google AdWords
Integrate Google Analytics with Students Google AdWords account
Leverage Google Analytics
Learn how to optimize Students keywords list.
Optimize Students Ad campaigns
Advertise on Google’s Content Network
Implement Custom Variables
Event Tracking

Suggested Prerequisites

This class is appropriate for novice to intermediate level users of Google Adwords and Google Analytics. We also recommend that you have a Google Adwords and Google Analytics account before starting the class.

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Course Outline

This class is a discounted combination of the Google AdWords 101 and Google Analytics 110 classes. For student cancellation purposes, each separate component is treated as a separate class. We schedule our Google AdWords 101 and Google Analytics 110 classes in the same week so we offer a discount on the bundle of classes. Please have a look at our Google AdWords 101 and Google Analytics 110 classes for topics covered.

This bundle/workshop provides a significant discount off of our regular pricing. Our standard policy for all bundled workshops is that once one of the classes in the bundle, package or workshop is attended, no refunds are available for unused portions of the bundle. Student rescheduling is available under our regular policies.

Our goal is to make sure your class meets your objectives, not ours. Therefore, all of our outlines are treated as guides to help steer the workshop. This outline does not guarantee that all the topics listed will be covered in the time allowed. The amount of material covered is based on the skill level of the student audience. We may change or alter course topics to best suit the classroom situation.