Upcoming Classes
Salesforce Pardot 101 – Pardot Marketing Automation
Pardot Course Description
Whether you are completely new to Pardot or an experienced Pardot user, this 2-day hands-on training will show you how the Pardot marketing automation application can help you design, build, and implement automated marketing and lead nurturing workflows. You will learn best practices for sequenced email marketing, lead generation, qualification, and scoring, and what you need to know to effectively use the Pardot platform to make data driven marketing decisions. Through hands on practices and structured exercises, the instructor will walk you through the major feature set and you’ll leave with a firm foundation of the tool and a good understanding of how to use it effectively in your organization.
Please note this class does not have a printed or digital book.
Pardot Course Benefits
- Put thought leadership into action using Pardot to automate marketing to your clients
- Create automated marketng campaigns integrating intelligent sequenced email touchpoints with monitored website activity
- Get hands on experience with the Pardot feature set
- Understand the different types of actions and rules available in Pardot and when to use each
- Learn best practices for using Pardot for landing pages, email marketing sequences, webinar followup, and other integrated marketing automation strategies
Suggested Prerequisites
No previous experience with Pardot is necessary but knowledge of your operating system and basic computer navigation is required for all classes.
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